“And my customers absolutely love that their shoe purchases help women in regional Africa gain financial independence and stability. I recently started a pre-loved range where I sell shoes on consignment for customers and many are choosing to donate their share to MLFA, which is just so wonderful.”
The Brisbane-based women’s shoe shop, which specialises in longer sizes, donates anywhere from 25c to $2.50 every time a pair of shoes is sold in-store or online. A donation is made each month based on the previous month’s sales and recorded on the shop’s website for full transparency.
Having lived and travelled extensively in Africa, Carol was determined to support a charity that was making a real difference on the ground.
Carol was fortunate to travel to Malawi and visit a lending group in the Mulanje region in early 2015. Through an interpreter, she asked one of the women what difference the loan had made to her and the woman’s response confirmed why she continues to support MLFA to this day.
“The woman said: ‘I used to have to beg my husband for money. Now he comes to me’. That says it all really. I also met another woman who bought two bicycles with the profits from her business. She uses one herself and gave the other to her son who started his own taxi business.
“It really is true that when you support women, you support the entire community.“