In South Africa, millions of women wake up each day facing an ongoing employment crisis.
For decades, systemic inequality, social norms and deep pay disparities has stacked the odds against women. They are locked out of the formal job market and earn, on average, 38% less than men in similar roles.
But when children need food, healthcare and education, women must find a way to earn an income and provide for their families.
For Roselinah, a single mother of three growing boys in Phuthaditjhaba, South Africa, creating her own business became the only path forward.
There was a time when Roselinah faced the heartbreaking daily struggle of being unable to afford necessities such as food, clothes, or even a trip to the doctor when her children fell ill.
“There were days when I couldn’t afford food or medicine for my children. Now, I’m building a future—not just for my family, but for my whole community.”
Seeing a need in her community, Roselinah started a small business: producing and selling affordable bricks to local families building their own homes and shelters.
In July 2025, Roselinah joined MicroLoan Foundation. With a small loan and financial literacy training, she was able to invest in her business. In just a few months, her profits have already doubled.
According to the World Bank, women reinvest 90% of every dollar they earn back into their families’ education, health and nutrition.
Roselinah’s success has created a ripple effect:
Roselinah’s story proves something powerful: when women are financially empowered, their children’s lives improve dramatically.
You can help us support women entrepreneurs like Roselinah to establish sustainable livelihoods and overcome the economic crisis in South Africa.
By donating to MicroLoan Foundation, you are not just giving a gift; you are helping to secure children’s futures.
$12 provides a woman’s first financial literacy and training session.
$120 gives a woman a startup loan to launch her small business.
$200 supports one woman with loans and training for a full year.
$700 delivers business training to a centre of 50 women.
$7,000 funds a Loan & Training Officer to support 300 women for an entire year.
Published on: 18/11/2025
